Case study
Pasta Atelier
Overview
A brand identity rooted in the character of the product and the story of handmade pasta.
The Challenge
When they came to us
Pasta Atelier started with a clear concept and a strong personal story behind the product, but without an established brand around it. There was no defined positioning, visual identity or communication system to translate the craftsmanship of handmade pasta into a recognisable presence.
Our Approach
What we built
A brand identity rooted in the character of the product and the story behind it, bringing together positioning, visual language, art direction and content direction. The result gives Pasta Atelier a distinctive foundation that feels contemporary while preserving the warmth, craftsmanship and Italian heritage at its core.
Solution
The result, in detail
