We are a small creative and digital lab working between strategy, design and technology. We work closely with founders, startups and ambitious companies to turn ideas, expertise and products into brands people can understand, remember and trust.
We believe the best work happens when the people behind a brand are part of the process. So we work directly with the founders and teams who know their business best, combining strategy, identity, digital experience and content into one coherent system.
We don't believe in predefined formulas or building things just because they look good. Every project has its own challenges, personality and potential. Our job is to understand what makes it different, find the right direction, and build everything around it.
Every brand hasits own degree.
97° Lab is a creative and digital lab for startups, AI-driven companies, and founders building their personal brand online.
Paris · Zürich · Working across Europe · Reply within 24–48 hours
What we build
Find the direction.
Positioning, brand strategy, brand DNA and creative direction that give your brand a clear foundation.
Make it tangible.
Visual identity, websites, UX/UI and digital experiences that turn your strategy into something people can see, feel and use.
Stay relevant.
Content strategy, social media and campaigns designed to build visibility, create connection and move your brand forward.
Put the person behind the brand.
Personal positioning, content production and digital presence that turn expertise and personality into a recognisable personal brand.
Services
Our work
Strategy, brand, digital and content — built as one system around the circle.
Three specialists working across strategy, creative direction and digital experience. We stay close to every project, because the best work happens when the people making the decisions are the people doing the work.
Small team. Big reactions.
The strategic mind behind direction, positioning, and communication.
The builder turning ideas into digital environments that function and grow.
The creative force shaping identity, aesthetics, and visual language.