Plummi App

Plummi came to us at an early stage with the idea for a pregnancy nourishment app, but without an established brand around it. The positioning, visual identity and communication direction still needed to be defined, including how to make the experience feel supportive and trustworthy rather than like another pregnancy tracker.

Within one month, we developed the strategic and creative foundation for Plummi—from positioning and messaging to the visual identity and content direction. The result was a distinctive brand built around calm, confident guidance, with a clear system ready to support the product as it grows.