Legal
Privacy policy
1. Introduction
At 97° Lab, we respect your privacy and are committed to protecting your personal data. This Privacy Policy explains how we collect, use, share, retain and safeguard information when you visit our website, send an enquiry, communicate with us, or engage our services.
We process personal data in accordance with applicable laws, including the European Union General Data Protection Regulation (GDPR) and, where applicable, the Swiss Federal Act on Data Protection (FADP).
2. Who we are and how to contact us
The website is operated under the commercial name 97° Lab by:
- Legal operator / data controller: Stanislav Pliasun — Entrepreneur Individuel (EI), France
- Registered business name: PLIASUN STANISLAV
- SIREN: 978 833 853
- SIRET: 978 833 853 00010
- Business activity address: 125 Avenue Charles de Gaulle, 92200 Neuilly-sur-Seine, France
- Email and privacy requests: hello@97lab.studio
- Telephone: +33 6 62 48 95 55
- Website: 97lab.studio
3. Personal data we collect
3.1 Information you provide
When you contact us or submit a project enquiry, we may receive:
- Your name, business email address and telephone number, if supplied;
- Your company name, role and other professional contact details;
- Your project requirements, budget, timeline and other information you choose to include in your message;
- Correspondence, proposals and other documents exchanged during our discussions or work together.
Please avoid sending sensitive personal information through our general contact form unless it is necessary and we have agreed a secure method of sharing it.
3.2 Technical and website information
When you access the website, our hosting infrastructure may process technical data needed to provide and protect it, such as IP addresses, request metadata, device or browser information, timestamps, and security or operational logs.
We use Vercel Web Analytics for aggregate insights into website usage, such as page views and referral trends. Vercel describes its standard Web Analytics product as cookie-free.
3.3 Professional contact information
If you contact us in a professional capacity, we may also process relevant business contact details obtained through correspondence, referrals, professional networks or publicly available sources, where permitted by law.
4. Why we process data and our legal bases
Where the GDPR applies, we rely on the following legal bases as appropriate:
| Purpose | Legal basis under GDPR |
|---|---|
| Receiving and responding to enquiries | Steps before entering into a contract when requested by the individual, or legitimate interests where appropriate |
| Preparing proposals and delivering client services | Performance of a contract, or legitimate interests for relevant business-contact information |
| Managing client and supplier relationships | Performance of a contract or legitimate interests, as applicable |
| Maintaining and securing the website | Legitimate interests and, where applicable, legal obligations |
| Keeping invoices and required business records | Legal obligation |
| Aggregate website measurement using Vercel Web Analytics | Legitimate interests where lawful; consent if required for the actual implementation |
| Sending promotional communications | Consent where required, or another lawful basis where applicable under local direct-marketing rules |
Our legitimate interests include responding to professional enquiries, operating a secure website and maintaining relevant business relationships. We consider those interests in light of individuals' rights and freedoms.
We do not sell your personal data.
5. Contact forms and email communications
When you submit an enquiry through our website, the information you enter is sent through Resend, an email delivery provider, to our professional mailbox at hello@97lab.studio. That mailbox is hosted through Namecheap Private Email.
We use the submitted information to respond to your enquiry, evaluate potential projects, prepare proposals and manage follow-up communications. Messages may remain in our mailbox, including replies and related correspondence, in accordance with our retention practices.
6. Website hosting, analytics and other providers
We use third-party services to operate the website and communicate with visitors:
| Provider | Service | Typical personal data involved |
|---|---|---|
| Vercel | Website hosting and delivery | Technical request data, network and security logs |
| Vercel Web Analytics | Aggregate website traffic measurement | Website usage and technical information processed in accordance with the configured service |
| Resend | Delivering contact-form emails | Submitted form content, email addresses, message content and delivery metadata |
| Namecheap Private Email | Hosting our professional mailbox | Email messages, addresses, attachments and associated metadata |
We share data with these providers only to the extent necessary to operate our website and respond to enquiries, subject to applicable contractual and legal protections.
Provider privacy information:
- Vercel: vercel.com/legal/privacy-policy
- Resend: resend.com/legal/privacy-policy
- Namecheap: namecheap.com/legal/general/privacy-policy
These are external providers' policies, not substitutes for this Privacy Policy.
7. Cookies and similar technologies
The website uses Vercel Web Analytics, whose standard product is described as cookie-free. Hosting, embedded content or additional third-party tools may use cookies or other technologies.
Strictly necessary technologies may operate without consent where permitted. If optional tracking technologies that require consent are used, we will explain their purpose and provide a way to accept or reject them.
8. Recipients and disclosure
We may disclose personal data to:
- Our hosting, email and other technology providers described above;
- Professional collaborators and contractors who need information to deliver a project and are bound by appropriate confidentiality and data-protection obligations;
- Accountants, legal advisers or public authorities where necessary or legally required.
We do not provide customer contact information to unrelated third parties for their own marketing purposes without a valid legal basis.
9. International data transfers
Some service providers and their infrastructure may process or access information outside the European Economic Area (EEA) or Switzerland, including in the United States.
Where the GDPR or applicable Swiss law requires transfer safeguards, we use appropriate mechanisms, such as relevant adequacy decisions or contractual safeguards (including Standard Contractual Clauses), supplemented by additional measures when needed.
You can contact us at hello@97lab.studio for information on applicable safeguards.
10. How long we keep data
We retain personal data only for as long as necessary for the purposes described above and to comply with any applicable legal or regulatory obligations.
- Unsuccessful enquiries: kept only for as long as needed to respond and follow up, then deleted or anonymised.
- Client and project correspondence: kept for the duration of the work and any further period required by the contract or by law.
- Invoices and accounting records: retained for periods required by applicable French law.
- Technical logs: retained according to operational security needs and the relevant providers' documented retention settings.
- Analytics information: retained according to the Vercel service configuration and applicable rules.
We delete or anonymise data when it is no longer needed, unless continued retention is legally required.
11. Data security
We take reasonable technical and organisational steps to protect personal data from unauthorised access, loss, misuse and disclosure. Appropriate safeguards may include controlled access to professional accounts, authentication measures, encrypted communications and careful selection of service providers.
No online transmission or storage system is completely risk-free.
12. Your data protection rights
Depending on applicable law and the circumstances of processing, you may have rights to:
- Access personal data about you;
- Correct inaccurate or incomplete data;
- Request erasure in certain circumstances;
- Restrict or object to certain processing;
- Object to direct marketing at any time;
- Receive data in a portable format where applicable;
- Withdraw consent at any time where processing is based on consent, without affecting prior lawful processing;
- Exercise applicable rights concerning automated decision-making.
To exercise your rights, email hello@97lab.studio. We may request information reasonably necessary to verify your identity and will respond within the periods required by applicable law.
13. Complaints
If you are concerned about how your personal data is handled, please contact us at hello@97lab.studio.
Where the GDPR applies, you can also complain to a competent supervisory authority, such as the authority in the EU Member State where you habitually reside, work or where an alleged infringement occurred.
In France, this is the Commission nationale de l'informatique et des libertés (CNIL): cnil.fr.
If Swiss data protection law applies, you may contact the Federal Data Protection and Information Commissioner (FDPIC): edoeb.admin.ch.
14. AI-assisted tools
97° Lab may offer AI-related services as part of its professional activities. This does not mean that information submitted through this website is automatically provided to an AI model.
15. External links
Our website may link to third-party websites or services. Those third parties have their own privacy notices, and we do not control their data processing practices.
16. Children's privacy
Our website and services are directed primarily at businesses and adult professionals. We do not intentionally solicit personal data from children. If we become aware of personal data collected from a child without an appropriate lawful basis, we will take appropriate steps under applicable law.
17. Changes to this policy
We may update this Privacy Policy when our services, providers, data practices or applicable laws change. We will update the date at the top of this page and provide additional notice where legally required.
18. Contact
97° Lab
Data controller: Stanislav Pliasun — Entrepreneur Individuel (EI)
Email: hello@97lab.studio
Telephone: +33 6 62 48 95 55
Business address: 125 Avenue Charles de Gaulle, 92200 Neuilly-sur-Seine, France