Case study
Flint
Overview
Strategic and creative brand foundations for an early-stage product.
The Challenge
When they came to us
Flint was at an early stage with a product idea and vision, but without an established brand. The positioning still needed to be clarified, there was no visual identity, and the product did not yet have a consistent way to communicate what it was or why it mattered.
Our Approach
What we built
The strategic and creative foundation for the brand: clearer positioning, a distinctive visual identity and a content direction designed to give Flint a consistent presence as it moved towards the market.
Solution
The result, in detail
