Case study
Château de Malherbes
Overview
A broader social and content strategy that made the Château itself part of the brand story.
The Challenge
When they came to us
Château de Malherbes already had the product, history and physical experience, but its social presence was not fully communicating the richness of the brand. The content focused heavily on the wine itself, leaving much of the Château's world—its people, craftsmanship, place and experiences—underused digitally.
Our Approach
What we built
A broader social and content strategy that turned the Château itself into part of the story, connecting wine with terroir, craftsmanship, people, food, events and experiences to build a richer and more contemporary digital presence.
Solution
The result, in detail
