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Case study

Kristine Naltchadjian — Personal Brand

Client
Kristine Naltchadjian
Year
2025
Services
Personal Brand Strategy, Positioning, Content Strategy, Social Media, Thought Leadership, Digital Ecosystem

Overview

A personal-brand strategy and digital ecosystem around Kristine's voice, expertise and leadership philosophy.

The Challenge

When she came to us

Kristine already had extensive leadership experience, a strong point of view and several initiatives around her expertise, but her digital presence did not yet bring them together. Her positioning, content and different platforms needed a clearer direction and a stronger connection to her personal brand.

Our Approach

What we built

A personal-brand strategy and digital ecosystem built around Kristine's voice, expertise and leadership philosophy. We developed a consistent direction across her content and social media, while connecting her wider ecosystem—from The Leadership Revolution and The Leader's Lab podcast to her website, programmes and leadership experiences.